About Helen Sánchez


Helen SanchezHelen Sánchez was born and raised in New York where she grew up in a home rich in art, classical music and literature. Her Colombian born parents, architect dad and opera buff mom, stressed education and creativity.

After attending the Fashion Institute of Technology in NYC, Helen’s journey began in the height of the 80s as an assistant  for renowned designer Norma Kamali, assisting in all phases of design from couture to ready-to-wear. Her love for lingerie began when she started designing intimates for Victoria’s Secret when the company opened its first store. Her roles and responsibilities grew to where, as senior designer, she went on to design for large companies such as Liz Claiborne and Ellen Tracy, among other brands.

After 18 years of designing in intimates, with years of corporate work under her belt combined with some savings and the sale of her beloved
Harley Davidson motorcycle, Helen launched her own luxury intimates brand. The Harley may be gone but the attitude and spirit live on in her collection.

Helen lives in downtown Chelsea, New York City with her 13-year-old son Liam.


Design Entrepreneurs NYC (DENYC)
The Helen Sánchez collection has debuted in selected juried tradeshows in New York City Curve and Salon International De La Lingerie in Paris. She was selected among a group of emerging talent to participate in “Design Entrepreneurs in NYC” (DENYC), a highly intensive executive level course of study based on craft, talent and product. This program was developed by the Fashion Institute of Technology in partnership with New York City Economic Development Corporation (NYCEDC).

Helen Sanchez